The client must find the destination and understand the route.
A beautiful map is used when it is in harmony with the location of the user, the name of the store and the real signs of the building. The digital guide is part of the reference path.
Why is this application important?
In the mall, the audience may be looking for a specific store, a group of goods, or a public service such as a restroom. It is difficult to answer these needs in a long and unordered list. The digital guide of the mall should simplify both finding the destination and understanding the next route.
Changing stores, names, and services makes maintaining the guide a constant chore. If the kiosk map is inconsistent with the physical signage or staff information, good graphic design will not resolve the ambiguity. For each destination, the name of the authority, class and information verification officer should be clear.
From idea to usable implementation
Provide multiple access routes to information
The user may know the name of the store or only the desired category. The structure of the guide should be compatible with this difference. Keep the general services in a recognizable place and write the names in a language familiar to the client. Create a kiosk home page with basic options so that the user doesn’t have to browse through all the units to find a destination.
Match the map with the actual installation point and environment
In order to display the map, the presence sign and the names of the floors must be in harmony with the user’s location. The screen guide should be connected to the signs that can be seen in the environment. Check with the building official for usable routes for different audiences. In the test, the person should move past the kiosk and see if the destination is clear for him in the next branches.
Include tenant change and event in content process
Opening, moving or renaming a unit must be reflected in the directory, map and introductory messages. A simple change form with an assigned approver and implementation time prevents scattered edits. Temporary events also need an expiry time. Promotional information may appear beside the guide, but the primary route to the destination must remain clear.
Scenario: Finding a store from an unfamiliar entrance
At the entrance, the visitor sees the group of stores and chooses the desired destination on the kiosk. The page shows the name of the unit, the floor and the path according to the installation location. During the movement, the names and signs of the environment are matched with the guide. When moving a store, the team simultaneously revises the inventory, map, and related introduction and tests the new route on site.
Three layers of shopping center guide
| Layer | Audience question | Owner of information |
|---|---|---|
| List of destinations | What unit and where? | Management of business units |
| Map and route | How do I get there? | Building management |
| Event and introduction | What program is in place? | Responsible for content and events |
How to evaluate the result?
Record destination finding success, re-query points, and name or class discrepancies. Take the test from several inputs and with unfamiliar people. After changing the information of a unit, don’t just view the page; Also check the actual route. This shows whether the correction has been done in all the necessary points or not.
This scenario in SignagePlus
Shopping center solution, route guide app, catalog and SignagePlus kiosk management are used to design this experience. From a single entry to a multi-layered network, the information reference and destination change procedure must be coordinated with the collection management.
Common questions
Is the map alone sufficient for guidance?
Consistent naming, class information, and coordinated signage are often required along the route. Evaluate kiosks and perimeter boards as a single route.
Where to put advertising content?
In a part that does not make it difficult to find the destination and the next step. The main role of the page and the audience’s time should be kept in the show schedule.