Travel information must travel with the passenger.
The station screen and the display inside the bus answer different questions. Coordinating line names, directions, and stops maintains the continuity of the travel experience.
Why is this application important?
The visitor at the station wants to find the right line and direction; After boarding, his question about continuing and stopping is relevant. A static content is not necessarily responsive for both situations. City bus notification should be designed according to the stage of travel, role of destination and available data.
The display can provide line identity, route information, service message and related general content. The amount of detail and the method of each update should be clear from the beginning. In the current information scenario, the credibility of the source and the matching of the names with the actual path are as important as the beauty of the page.
From idea to usable implementation
Show line identity and direction before details
A line number without directions may not be enough for an unfamiliar passenger. The destination name or direction sign must be placed in a clear and legible place. Match the names of the stops with the operating authority and avoid vague abbreviations. If a station serves several lines, the page structure should keep clear the connection of each information to the corresponding line.
Build the contents of the bus for driving conditions
The audience may be standing or looking from a different angle. Long texts and fine details are not suitable in this situation. Prioritize essential travel information and plan general content so that the main message is not hard to find. Evaluate the installation position and viewing opportunity in the actual device; The desktop preview does not show all travel conditions.
Make the current data and service change message trackable
In case of using the current source, the person responsible for the correctness and detection method of the data delay should be clear. Redirection or service must be accompanied by an approved text and associated scope. The old version should not remain in the program after the change. For each data connection, check with the operator for a sample route and normal and abnormal conditions.
Scenario: a busy line with several interchange points
The operations team standardizes line names, directions and stops using an approved reference. The station display focuses on line selection, while content aboard the bus serves passengers already traveling. During field review, an observer follows the route and checks readability from several positions. A service-change message is also tested in a defined drill, keeping it tied to the correct line and time window.
The difference between the content of the station and the device
| Destination | The main question | Design priority |
|---|---|---|
| Station | Which line and direction is appropriate? | Clear separation of lines |
| Inside the bus | How is my journey going? | Short and readable information |
| Exchange point | Where should I continue the next step? | Coordinated naming |
How to evaluate the result?
Check the passenger’s perception of the direction and connection of the message with the line. Record the points where the information is late or not legible from the usual angle. Measure data freshness apart from readability. Record the result of a test track with the time, conditions and scope of the test so that comparisons of subsequent courses are meaningful.
This scenario in SignagePlus
SignagePlus city bus information app is used for this scenario along with content management of displays and city information. The data source, equipment and method of publication are adapted to the needs of the user and the desired routes.
Common questions
Should the display inside the bus and the station have the same content?
Font identity and names should be consistent, but the audience’s question is different in two places. Design content based on the stage of the journey.
Can public content be displayed?
A suitable program can be defined for it, but the essential travel information should remain a priority. Check the order and duration of the broadcast in real conditions.